BOOZE COCKTAIL MAGAZINE

CLIENT

BOOZE is a cocktail magazine based in Brooklyn, New York. This conceptual brand specializes in curating current things in the area that highlights local contemporary mixology.

KEYWORDS

BRANDING - PUBLICATION - MAGAZINE - COCKTAILS - NEW YORK

BOOZE Magazine, table of contents and editor's letter

BOOZE Magazine, Bar highlight, Attaboy, Ba'sik

BOOZE Magazine, Katana Kitten, New York City bar article feature intro

BOOZE Magazine, Katana Kitten, New York City bar article feature spread recipe

PROBLEM

Traditional cocktail magazines often come across as poshand pretentious, lacking appeal to millennials and youngergenerations who are new to the drinking age. Thesedemographics are underserved and seek content that resonates with their tastes and preferences. Booze, a modern cocktail magazine based in Brooklyn, offers a fresh alternative to the conventional cocktail magazine model. By catering specifically to millennials and Gen Z, Booze aims to fi ll the gap in the market by providing content that speaks directly to these demographics.

SOLUTION

The magazine covers not only mixology trends but also highlights local mixologists, bars, recipes, and events in Brooklyn, fostering a sense of community and connection. With its approachable tone and inclusive content, Booze welcomes readers of all ages who are interested in exploring the world of cocktails and discovering showstopping recipes.

BOOZE Magazine, Katana Kitten, New York City bar article feature

BOOZE Magazine, Flow Game, What drink are you?

BOOZE Magazine, Fanny Chu mixologist highlight, jungle bird drink

BOOZE Magazine, Jaoquin Simo mixologist highlight, sidecar drink

BOOZE Magazine, margadaloma, paloma, michelada recipes

BOOZE Magazine, drink recipe article, michelada

BOOZE Magazine, Margadaloma recipe article