OLLY AD CAMPAIGN
CLIENT
Olly is a brand that is dedicated to wellness and sells all kinds of supplements to support everyone. In this particular series I chose to promote their sexual wellness line, and emphasize their new product “Mighty Mojo,” which help support testosterone production and sexual drive.
KEYWORDS
ADVERTISING - PRINT - SOCIAL MEDIA - ANIMATED - WELLNESS - CONTEMPORARY BRANDING - PERSONALITY - CREATIVE STRATEGY
PROBLEM
I started by researching the brand, which was designed by the great &Walsh team. Some headlines ran before are “Big Vagina Energy,” a nod to the saying “big penis energy.” Another one was “self care for your vag.” I think this brand does a great job at breaking through the clutter and listening to their audience.
SOLUTION
I wanted to make this campaign fit perfectly into their online feeds, so along with a print series, I extended the campaign into a social media suite. I made 2 still posts that promote the overall brand, 3 animated posts of the promoted series, and 1 animated story that emphasizes the promotion of the new product in the series, “Mighty Mojo.”
This prototype was created for a class project, with no affiliation to Olly Wellness.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Olly Wellness. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Olly Wellness does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.